
Deoria
City Branding · Spatial Design · Urban Vision
Turning City Branding Into A Larger Vision For Civic Participation, Public Spaces & Urban Growth.
We connect strategy, architecture, design, experience, intelligence, platforms, ventures and AI to help businesses in the AEC industry move from ambition to implementation.








Helping organisations in the built environment grow through strategy, positioning and transformation.

















Cultural programming, partnerships and brand strategy for a cultural institution in Mumbai.
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Positioning and communication for Serenes, connecting its residential proposition with landscape and leisure.
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Notions of India brings structural steel and design enquiry together through a national competition platform.

UTEC connects homebuilders with architectural expertise. IndiaNext brings emerging design talent and professional perspectives together.
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Selected work across strategy, spaces and platforms for the built environment.

City Branding · Spatial Design · Urban Vision
Turning City Branding Into A Larger Vision For Civic Participation, Public Spaces & Urban Growth.

Brand IP · Community · Industry Engagement
Building A Platform That Brings AEC Stakeholders Together To Explore Ideas Shaping India’s Built Environment.

Design Strategy · Infrastructure Guidelines · Scalable Model
Translating A Vision For Better Learning Spaces Into Design Principles, Infrastructure Guidelines And A Scalable Model.

Digital Platform · AEC Ecosystem · Home-Buyer Engagement
Bridging Individual Home Builders With The AEC Community Through A Phygital Platform That Connects Knowledge, Services And Home-Building Needs.

Destination Strategy · Hospitality IP · Urban Regeneration
Connecting Hospitality, Heritage, Public Infrastructure And Curated Experiences Into An Integrated Destination Model For Visitors, Local Communities And Sacred Cities.

Thought Leadership · Experience Design · Sales Enablement
Bringing Urban Thought Leadership, Immersive Experience Centres And Sales Programmes Together To Position Mahindra Lifespaces As A Voice In Shaping Better Cities.

Market Positioning · Sales Enablement · Channel Engagement
Shifting From A New Paint Entrant To A Credible AEC Partner Through Specification-Led Engagement, Sales Enablement And Professional Platforms.

Brand Positioning · Programming · Revenue Strategy
Connecting Cultural, Community Engagement And Commercial Opportunities To Transform Iconic Space Into A Sustainable Platform For Cultural Expression & Growth.
Years of Industry Leadership
Projects Delivered
Brands Partnered
Countries Reached
Today, IndiaNext is beyond a design competition. It has become a platform where architects, students and industry experts come together to exchange ideas and explore new possibilities for India’s built environment thanks to our collaboration with FYI.
The FYI team helped us look beyond renovating 36 schools to creating a model for many more. Parivartan Shala translates thoughtful design into a practical, replicable framework for better learning environments.
The team translated a complex brief into clear, engaging colour guides, connecting research and colour insights with the specific needs of different spaces. Their ability to bring together strategic thinking, content and design helped shape a resource that inspires creativity while supporting informed colour choices.
IFBE was a distinct cultural space, but it was the FYI Group that turned it into a commercial advantage as well. They brought the strategic perspective needed to connect cultural relevance with long-term business value.